Author Archives: Mike Gingerich

About Mike Gingerich

Author: Mike Gingerich, President of web firm Digital Hill, Co-Founder of TabSite . Digital and Social Media Marketer, Speaker, and Business Consultant. Part geek, part marketer, total digital junkie! Seeking to add value, make the complex simple, and leave a positive impact. Follow me on twitter: @mike_gingerich.

How to Grow Your Email List for the Holidays

How to Grow Your Email List for the Holidays

For most retailers, the holiday season is extremely important. In many cases, the uptick in sales may be the difference between success and failure for the entire year.  Is your online marketing ready?  Here are a few key ideas to help you improve this holiday season.

Expanding Your eMail List for the Holiday Season

Finding ways to add potential customers to your email list is a practical and relatively inexpensive way to reach customers with your targeted message. According to Hubspot.com, email lists tend to degrade by about 22.5% each year as people move, change email addresses or opt out. With this degree of attrition, you’ll need to increase your list by 50% annually to increase your outreach.

So, with this in mind, your objective should be to increase your holiday email list and improve customer retention by planning interesting content to hold their attention.

Strategies to Gain Prospective Clients Through Email

Each new email customer opens the door to a new sale and the potential for long-term profitable engagement. Targeted emails allow you to focus your message to specific groups to entice them to visit your website or your brick-and-mortar store. But learning where you need to focus does require some interaction. Ways to attract email addresses and specific information about the prospect may come from a number of activities.

Trade Shows

Face-to-face is the best way to gather information. Encourage all potential customers to fill out a very short info form that includes an email address and a simple check of specific areas of interest.

Offer Giveaways

Conduct an online or in-store drawing to win a valuable gift. The customer fills in their email address and a bit of information regarding their preferences that allows for better targeting.

Frequent Buyer Program

Offer a discount on the next visit after the buyer has reached a certain threshold of spending. Application for the frequent buyer program should include an email address and information about specific interests.

Holiday Season Sign-up

Around mid-October, ask customers to sign up for your Holiday Special that gives them a percentage discount for all products purchased between Thanksgiving and New Year’s Day. This signup should include email and other pertinent information.

New Products Roll-out

Offer discounts to the first 50 people who purchase a new product or service. You should sign these buyers into the Frequent Buyer Program for future information.

How to Retain Current and Future eMail Lists

Dress Up Your Website

Interactivity is the key to developing new business through your website. Any activity which causes the consumer to visit your website and remain is positive. Consider developing an ongoing educational blog for your visitors. It will provide useful information and entice a return visit, and a well-written article will demonstrate your depth of knowledge of the products or industry you represent. Blog posts should include an embedded email subscription form.

Online Contests

Include a contest on your website or social media. Each time an entrant wishes to participate, an email address must be given for the vote to count.

Webinars

Identify and develop webinar events to demonstrate specific products and services. An email address should be exchanged for a webinar “ticket”.

Joint Promotions

Establishing a joint promotion with a nearby company can improve your image and produce additional email addresses.

eBooks

If you are feeling particularly creative, a useful and practical eBook offering tips regarding your industry or products can draw interest. For example, if you own a pet store, an eBook about puppy training would be a great incentive.

With the holiday season impacting a business’s bottom line so heavily, it’s always a good idea to step up your email marketing to bring people through the doors.

5 Ways to Get the Most Submissions on Your Survey

5 Ways to Get the Most Submissions on Your Survey
What do business owners use surveys for? They’re a great indicator of what your customers think of your business, your product/service, and how well you’re running your operation. It helps you get the pulse from the people that matter most. We’ve got 5 tips to get the most submissions on your survey.

Trying to figure out where your business could improve? Is your growth stagnate and want to know what your customer base wants to see from you next? Consider sending out an online customer survey to get direct feedback from your people quickly and easily.

Putting together a survey that asks all of the questions you want the answers to, sending it to your email list and promoting it on your website and social media platforms is fairly straightforward.

How do you get people to fill out your survey and send in their responses?

1. Create your survey online.

A whopping 9 out of 10 people prefer to fill out survey forms online.  You could get a 90% better return rate simply by moving things online rather than via the postal service.

2. Offer an incentive.

It’s simply a fact of life; people always want to know, “What’s in it for me?” The results of this survey are extremely important to your business. Offer an incentive (such as a small freebie or a discount) to take the survey. If you make it a discount, it’s worth it for your customers, but also generates you a profit.

3. Keep it short and sweet.

Most email signup forms consist of one submission: email address. That’s because the more blanks there are to fill out, the less likely someone is going to fill it out. Even if the only extra blank is for a name.

Keep your survey short and to the point. Ask exactly what you need to know and nothing more. Create checkboxes or buttons to make it easy for people to take the survey.  Users fill out more when it is quick and easy to answer versus requiring them to write responses.

4. Create clear questions.

You don’t want there to be any room for error or confusion in your survey responses. If need be, run your survey by someone who doesn’t know your business to make sure that every question makes sense and can’t be misinterpreted. An unclear question could lead to unreliable data, so don’t risk it.

5. Test different survey methods.

The best way to get the most submissions on your survey is by sending a few surveys. Not to the same people, of course. You don’t want to bombard your audience.

For example, you could create an online form to send to your email list. You could also create a feedback box on your website. Or personally, reach out to any clients that you’ve worked with or are working with now.

The best way to guarantee you get the most bang for your buck, or in this case, get the most submission on your survey, is to keep things simple, easy, and beneficial to your customer base. Unless they’re loyal customers, no one is going to spend too much time filling your survey. Think about the customer, and what they have time for.

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5 Tips to make your Opt-in Form Stand Out

5 Tips to make your Opt-in Form Stand Out

To make sales, you need a customer base. A great way to build your customer base is by adding an opt-in form to your website. After all, an email campaign is more effective when your audience has already expressed interest in your business, instead of a group of strangers who don’t have an idea about your business before hearing from you.

If you want to be successful, you can’t just add an opt-in form and wait for the subscriptions to pour in. Online marketing is so competitive that everything about your website, including the opt-in form, needs to stand out. Gone are the days when you had to stick to a standard form that couldn’t be customized. Now, you can make your opt-in form exactly the way you want.

Though there’s no clear formula, the following guidelines can help you decide the direction you want your opt-in form to take:

  • Make an offer visitors can’t refuse.

    A strong call to action marked by a sense of urgency will get people to move faster. Let’s say you’re a reseller of designer labels, and you have a sale going on. You can use that sale to entice readers to subscribe. “Up to 50% off on luxury brands this summer only! Shop online now!” is more enticing than “Subscribe to our newsletter for sales announcements.”

  • Pique visitors’ interest with a bit of drama.

    Clickbait titles can be annoying, but they’re irresistible. You can apply the same principle to your opt-in form by creating a bit of a teaser. For example, you’re a financial advisor offering your services. Skip the boring text and go with something like “If money doesn’t grow on trees, where does it grow? Find out!” Most people know money grows when you invest it, but the way the question is presented like riddle makes it hard for folks not to be curious.

  • Give visitors a glimpse of what they can expect when they subscribe.

    It’s hard to convince people to sign up if they don’t see the value of subscribing, so why not offer a small taste? If you’re running a fitness site and you want people to subscribe to get access to your exercise programs and meal plans, add a tip to your opt-in form. “Half an hour of brisk walking can burn 150 calories” is a short yet useful tip. You can have the tips change each time the page is refreshed for added variety.

  • Make it entertaining for your visitors.

    Filling out an opt-in form takes time and effort, however minimal. That’s why many people don’t bother. But make it feel less like a chore and more fun. Let’s say you have a bakery and you want to market your cakes and pastries. A picture quiz like “Which dessert speaks to you?” is quick and light. After clicking, visitors can be redirected to a discount coupon they receive when they subscribe.

  • Highlight what visitors would be missing.

    Don’t just put a nondescript “No, thanks” button for people who want to opt out. Put something there that can make them think twice. If you’re running a travel agency, your opt-out button can say “I like to miss out on flight and tour discounts” or “I don’t like to save money on travel.”

Regardless of your niche, these 5 tips will help you design an opt-in form that stands out. To get the best results with the strongest impact, partner your copy with interesting visuals.

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5 Ways to Drive More Traffic to Your Site Using Facebook

5 Ways to Drive More Traffic to Your Site Using Facebook

Facebook is a valuable marketing tool with the vast number of monthly active users well over 1.5 billion.  As well, the time spent by users per day is now averaging 40+ minutes! However, Facebook is changing and what worked before for marketers is not the same as a few months ago!

In particular, you should be concerned with Facebook’s news feed algorithm changes. Recently Facebook announced that it’s de-emphasizing the reach Facebook Business Pages will have in the News Feed. Why? Because many Pages tend to be more or less static, and they don’t offer new content. Facebook wants to keep users engaged and they see users engage with content from friends.  In particular, Facebook has identified that users like video and images, and so businesses need to be aware and make shifts!

5 Ways to Drive More Traffic to Your Site Using Facebook

1. Keep up a Steady Stream of Relevant Updates on Facebook

On your Facebook Page feed, regular updates are precisely the kind of fresh content that social media seems to favor these days. The sum effect is that Facebook will rate your Page higher in your visitors’ feeds if you’re posting good content regularly or semi-regularly. As noted, Facebook wants to see more video and Live Video.  By incorporating these type of posts in your weekly routine you can increase your reach.

2. Use Facebook’s Ad System

This may not be the news you want to know, but it’s important to hear.  You can get in front of the right people on Facebook, but to do so well you need to pay to get in front of them. Do not be put off by this.  Facebook Ads are affordable and it is a great way to reach your ideal target audience and drive traffic to key content and lead capture options on your website.

3. Pay Attention to the Elements of Your Content

Use best practices to maximize the reach of your content. For example – always use larger images, at least 1200×630. Vibrant images capture the attention more easily and fill the news feed space. People are always seemingly pressed for time, so keep your character count short while still conveying the full message – get to the meat quickly.

And when you can manage it (and when it makes sense), include a link to more content on your website to drive traffic to a specific page with a soft lead capture option.

4. Make Sure to Hyperlink to Your Best Web Pages

This is one of the most important ways to create more engagement. Facebook’s algorithm judges your social platform, in part, on how many people click through to your website. This means you have to catch their attention and make them want to read the rest.

5. Share Snippets of Your Blog Posts

This works if your blog posts are worth reading. Sharing a snippet doesn’t necessarily mean sharing text. It could be a snippet you share via a video you made. But only give them a sneak peak so that they’re compelled to finish the rest of it on your website.

It’s a fact that Facebook can be a driver of traffic if you stay current and use the latest techniques.  Once you drive traffic to your site, be sure to have a clear call-to-action to invite visitors to sign-up for your email list in exchange for some offer of value.  Your email marketing is a great next-step to nurture the fan into a customer!

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Using Google Ads to Drive Lead Generation

Using Google Ads to Drive Lead Generation

Using Google Ads to Drive Lead Generation

Entrepreneurs are embracing social media to promote their website content and generate sales leads.

Nevertheless, welcoming the new doesn’t have to mean saying goodbye to the old items that work. Online advertising in the form of pay-per-click (PPC) ads are still effective provided you know how to use them right.

There are a few PPC ad programs that you can choose from, but Google Ads remain a top choice for driving lead generation among the options. Google is still the go-to search engine, with around 65-70% of all monthly searches done on that search engine, so it makes sense why advertising on it is financially sound.

However, Google Ads are not necessarily cheap. To get a good ROI, here’s what you can do:

  • Design a Dedicated Landing Page for Each Campaign

    Aside from giving the impression of customized service, a dedicated landing page also cuts to the chase and gives your target market exactly what they want. Let’s say you’re a travel agency and you launched a campaign for luxury trips retirees can make. Retirees visiting your page wants to be directed right away to these trips, and not a generic homepage.  Yes, Waftio offers landing page options!

  • Think of Mobile Platforms

    According to Statista, 4.61 billion people are using mobile phones in 2016. That number will go up in the next few years, reaching 4.93 billion in 2018. This means more and more people will be surfing the internet on their handheld gadgets. If your site doesn’t display and respond well on a smaller screen, you’ll frustrate your potential customers.

  • Find Out What your Quality Score Is

    Before paying for keywords, are you sure they’re relevant to your landing page and ad? Or are there better (and maybe cheaper) keywords to use? The last thing you need is to pay for pricey keywords that won’t attract the right target market. Luckily, Google lets you check your quality score before you begin so you don’t waste money.

  • Check out Successful Competitors

    Want to know what makes their ad campaigns tick? With Spyfu, you can find out easily. Spyfu lets you search for any domain and see all their Adword keywords including ad variations. These findings will help you decide what keywords your competitor dominates, and what keywords are underrated yet profitable.

  • Use Online Chat to Engage Visitors

    Getting people’s attention is a crucial step, converting them to buyers/subscribers is another one. After a visitor clicks an ad and is on your page, give them a reason to stay by offering support. Online chat is a good option because visitors don’t have to leave the page to contact you. If they have questions, they can quickly send you a message and get the answer they need right away.

  • Don’t Hesitate to Remarket

    A lot of people don’t take action when they first visit your site. They’re there to look around. They leave, with the intention to return (but forget to do so) or with no intention at all. It’s your task to remind them about you. Don’t be afraid to use a remarketing campaign and target your site visitors. Maybe 2nd or 3rd time’s the charm.

With these tips, you’ll help your leads turn into conversions when using Google Ads. Partner it with social media remarketing ads to get better results.

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How to Use Waftio for a Survey

How to Use Waftio for a Survey

Surveys have always been a useful tool for the modern marketer. With the explosion of apps, they are now easy and efficient to use online for any business. When you use Waftio for a survey, you’ll get a two-fold benefit. Presenting surveys to your audience show that you value their opinion, and the answers can serve as invaluable, direct analytics. You’ll learn what they’re truly interested in and willing to pay for!

How do you leverage your customers to your mutual benefit? Use Waftio for a survey. A survey-oriented app like Waftio comes with the processes built in so you can take advantage of these attributes. Some options to consider include:

Find Out What Your Customers Want

Market analysis to improve a business is challenging. By offering surveys, you tap directly into what the consumer wants. All your questions should be about the product or service so you can identify key points and use them to tailor future offerings to your audience.  Use multiple choice or check boxes to get consistent data back.

Customer Service Performance

Another attribute of surveys is their ability to keep you and your staff on their toes, in a sense. Surveys should be short and to the point, and aim to discover the notable aspects of customer service. You’ve probably experienced call-backs with other companies, asking you how they did. It produces results, so use it to your advantage.

Detailed Customer Follow-Up

Send your customers a longer survey for feedback. Or shortly after an initial purchase, a shorter survey. The pricier the item, the more useful this survey can be. Be sure to include how valuable their business is to you.

Discover the Demographics

Time to get a bit more personal.

Using the tools that Waftio provides, you can get your demographics by inquiring into their lives. Don’t be hesitant to go beyond the direct business. Discover their challenges and desires will help you forge better services for them in the future. This kind of information is invaluable in forming future products and services that keep customers coming back and tied to your business.

Make Customers a Part of the Company

This crowdsourcing aspect is especially important in the age of social media. There’s never been an easier time for a company to engage with their customers. Include your customer base in business decisions, such as creating or choosing the name of a new product, or running contests to determine the best logo from a selection of images. You can use this to find out services they’d like you to offer in the future.

The specific survey you use can skyrocket customer engagement. When you use Waftio for a survey, the option to take a survey is available on every page, so you don’t lose potential respondents. Take Waftio and the Survey App for a test spin with a 14-day free trial!

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Best Practices for a Lead Capture Popup

Best Practices for a Lead Capture Popup

In the constantly improving field of conversion optimization, exit-intent popups are now a big thing. Exit-intent technology leads to more email subscriptions by engaging a visitor just as they are about to leave your site. The popup is your attempt to reach out and create a relationship – so to speak.

The technology is able to react when it detects that the visitor is about to navigate away from the browser page, and initiates to them a popup box. This tool gives you a chance to communicate why the visitor should consider subscribing, offer them something of value in exchange for signing up, and takes advantage of the 10-15% of lost visitors that can be saved and ushered back into the sales funnel.

Let’s learn how to best use exit-intent technologies to capture more leads.

Develop and Bolster Your Email List

You don’t always have to use an exit-intent popup to make a sale; data from Optimonk shows that sites have success in capturing emails for a subscriber’s list, not necessarily a direct sale. In fact, you can recover between 3 to 5% of traffic that you would have lost by installing a popup request to join your email list. Further, boost these numbers by up to nearly 10% by offering an incentive such as a white paper or ebook in exchange for the sign-up.

Use Cart Abandonment to Your Advantage

However, exit intent is a great strategy for e-commerce site sales. It turns out that exit-intent popup technology successfully recaptures about 10% of the business that would otherwise be lost. It can go as high as 15% with certain considerations. For one; remove the email requirement and simply offer an immediate discount if they purchase now instead of abandoning the cart. This can simply involve free shipping – it often works wonders!

The Exit-Intent Redirect Popup

Another use for popups that’s been successful is the redirection option. When the exit-intent tech thinks your visitor may be leaving the site, the popup appears to direct the traffic to another page on your website. It provides you with another shot at conversion if your landing page failed to do it. This may not sound like much, but listen to the data: content redirection popups can recapture up to a 1/4 of leaving visitors! The average is around 10%, which is still quite good – given that you were on the verge of losing them anyway.

Optimize for Simplicity and Speed

The popup can’t take too long to show up – this is crucial. If it takes longer than 200 milliseconds, then you might lose them. This requires preloading the popup since the real-time implementation of the code takes longer than 200 milliseconds. Keep it simple and to the point to further minimize loading times. Plus – you don’t want to overload your visitors with cool but unnecessary graphics. Focus on the content, and keep it concise but informative.

Run Tests Based on Analytics

This pertains to your copy. Not testing your copy means that you’re missing out on opportunities to increase the rate of conversion. There’ve been tests run on exit-intent copy that merely altered a single tagline, which get a 47% increase in conversions!

Don’t wait any longer – sign-up for a free trial of Waftio today to begin taking advantage of exit-intent tech today!Save

Make Sure Your Content Attracts Your Target Market

Make Sure Your Content Attracts Your Target Market

The first step to attracting your target market with content is knowing what they want. If you can’t give them what they’re looking for, they have no reason to go to your site.

But how? Here’s how you can know what your target market is craving:

  • Create buyer personas.

    Before knowing what your target market wants, you’ve got to know what you want first and foremost. To identify your ideal buyer, create profiles and make them as detailed as you can. Let’s say you have a travel agency. Are you targeting millennials who want to spend on budget travel? Or do you want to attract retirees who are ready to splurge on cruises? You decide.

  • Go where they go.

    Visit the forums and online groups where your target market hang out. You’ll find what hot topics they’re talking about and what problems they’re experiencing. If you can offer a solution, then voila! Instant subject for your next content!

  • Check out the competition.

    Unless you’re in a unique niche, chances are there are more successful players in your chosen industry. So take a look at the content they post and figure out what’s popular and what isn’t. This isn’t about copying — it’s about determining trends.

  • Ask for input.

    The comments section of your blog or social media page is a place for engagement, so make use of it. Invite users to share their opinions, feedback, suggestions, and even criticism. When you listen to your target market, you’ll be better equipped to address their needs.

  • Make content interactive.

    Questionnaires, quizzes, and surveys are content in themselves if you present them well. At the same time, they serve as tools to collect information from your target market.

  • Explore more than text content.

    Many people are on their tablets or smartphones, so you’ve got to consider optimization for mobile devices when creating content. Make content suitable for mobile by using subheadings, photos, and other visual dividers. Better yet, present content in a visual format like infographics, posters, or even short video clips.  Video is getting great attention for good reason.  People DO watch short videos!

  • Share in strategic cycles.

    No matter how awesome your content is, it won’t get the attention it deserves without promoting it. Fortunately, there are many channels you can go through. You can share links to your content on your social media pages, ask family and friends to share it, tap influencers within your niche (and hope they like your content enough to share it with their many followers), or pay for sponsored posts. The great thing about advertising on social media is that you can work with a small budget, unlike with traditional media such as radio, print, or TV.

These steps won’t guarantee virality, but they can guarantee you a solid following — as long as you are consistent. People, regardless of their interests, want a regular source of reliable information. This is how loyalty forms. Once you create a relationship with your target, focus on sustaining the ties by always delivering content they enjoy.

How to Use Video for Lead Generation

How to Use Video for Lead Generation

Since a picture is worth a thousand words, you can imagine what a video is worth when relating an idea. And because of this, more and more businesses are using videos for marketing. Conversations are often overheard beginning with, “I saw the best video on YouTube…”

Businesses are taking full advantage of the medium. Either they’re creating videos themselves, or using them for opening a dialogue with potential clientele.

Video Lead Generation

The whole point is to lead your viewers from passively watching to actively engaging and ultimately purchasing. Some viewers become leads at the initial contact and some after they’ve viewed the video.

Free Videos

When your potential customers are able to watch a video that solves their problem or challenge, they’re more receptive to giving an email address to receive more info. You’ve given an enjoyable experience and something of value which helps them.

Video Gates

Requiring an email in exchange for the ability to view a resource video is very effective. If you use analytics, you’ll capture a viewing history which allows for more precise marketing. Carefully choose how many fields on your email form. The more fields, the less chance a viewer will fill out the form.

Call To Action

During your video use a pop-up or slider to capture the viewer’s information. In this instance, you’ll want only one field – the email address – as your viewer will want to finish the video.

Where To Place Your Lead Generation Video

Your videos should be placed on several sites like YouTube, Vimeo, Facebook, and Twitter. Once you have attracted a viewer, draw them in and send them to your landing page.

Embedding a video in the middle of a text page is very effective. This method entices a potential consumer using 2 forms of media, bringing in a larger audience. Younger crowds migrate toward videos, and older people prefer a more traditional way to consume information.

How To Share Your Videos

Be creative, and keep your brand and message in mind. For example, a site selling plants would offer tips on when to fertilize and how to fix a sick plant. The key is to capture the audience that will most likely purchase from your website.

Optimization

Text has keywords, use them for video as well. To the search engines, images can be a big hole. Use text descriptions and tags to help the search engines find your content.

Why Use Video for Lead Generation?

Studies have shown the benefit of using video. Businesses using video marketing grow quicker than their counterparts that don’t use video.

End Results

When video marketing is used to capture an audience your potential customers are engaged, and they’ll want more. They’ll move through the sales funnel and onto your landing page. They’ll become the lead you need and move on to purchase from you.  Waftio can be used as the “gate” to capture name and email before giving them access to the video landing page.  Give it a try today!

Marketing Agency Uses for Waftio Lead Capture

Marketing Agency Uses for Waftio Lead Capture

We all know our website should be more than just an online brochure or showroom for our business. Its main function, as far as the visitor is concerned, is to educate them about your product and/or service. But as business owners, we know the truth. Your website is there to convert visitors into leads and leads into sales. Of course, you don’t want to be that obvious. A hard sell doesn’t go down well, especially when people are in the very early stages of the sales cycle.

How do you Convert Visitors into Leads?

To convert an anonymous visitor into a lead you must interact with them in some way. You need some information from them and some way to stay in touch. You carefully place calls-to-action throughout your site and hope someone is ready to contact you. Sometimes they do. Sometimes they aren’t ready to ask you a question and certainly aren’t ready to part with their contact information. Once that visitor leaves your site there is no guarantee they will return. Therefore, you must offer them something of value in return for them filling out a contact form. This is where Waftio Lead Capture can help.

What is Waftio Lead Capture and How Can it Help?

  • Encourages visitors to stay longer on your site
  • Boosts visitor engagement
  • Interacts with visitors from any page on your site
  • Offers fun way to promote your business
  • Increases your customer lead database
  • Integrates with multiple CRM / Email services / GoToWebinar

How Does Waftio Work?

Before we go into detail about Waftio you need to understand how pop-ups work. There are two different types of pop-ups.

Pop-Up

A pop-up appears on top of your current browser. They can pop-up from any side, top, or bottom of the page. They can look like an image, a contact form, and can even shake or quiver.

Pop-ups used to be in a new browser window or tab but nowadays they are usually modal. This means they run as part of the page your visitor is on and cannot be blocked by pop-up blockers.

Pop-under

A pop-under appears under the page your visitor is reading. This makes them less noticeable and also easier to block with pop-up blockers. They are useful when asking the visitor to fill out a survey based on their experience on your site.

Generically they are both referred to as pop-ups.

Pop-up Triggers

There are three ways to activate a pop-up on a website.

Time

A time activated pop-up appears when a visitor has been on your site for a certain amount of time. This gives the visitor time to look around before seeing the offer/ad.

Behavior

A behavior activated pop-up appears when a certain condition is met. E.g. – clicked on a certain page, visited a certain number of pages, or scrolled down to a particular part of a page etc.

Exit

An exit activated pop-up appears when a visitor leaves your site. It allows you to extend a special offer or entice them back to your site.

What does Waftio Offer?

Waftio offers three applications that encourage the visitor to interact with your site.

Survey

Ask your visitor a question. Capture their response and contact information. This can give you information and also grow your email list.

Form

Sign-up visitors for your newsletter, event, webinar, etc. from a form on any or all pages.

Sweepstakes Contest

Contests and giveaways are a great way to collect information from visitors.

The type of pop-up you use and how you activate it will depend on your offers and goals.

Whatever you use, Waftio is easy to operate and integrates well with many popular marketing platforms currently being utilized. It can be a key tool in helping your site move from just an information source online, to a lead generation tool that yields real business results!