Though email is a product of the modern digital age, it’s almost old-fashioned compared to social media. And yet, email looks like it will stick around for a long time. According to the Q4 2016 Email Benchmark Report by global information services group Experian, 56% of total email opens happened on smartphones or tablets in […]

You need a healthy email list to be successful at email marketing. Ongoing list maintenance keeps your deliverability high and conversion rates at an acceptable level. Use these tips to get the most out of your email list. 1. Purge Inactive Subscribers. If too many people delete your emails or mark them as spam, all […]

A quality, qualified, opt-in only list of people who want to read your emails and look forward to your newsletters is the single most important thing you can do for your digital marketing ROI and your bottom line. The only trick is, getting people to opt in. To get people to subscribe, you’ll need to […]

Everywhere you turn, you hear email marketing gives you the best returns of any digital marketing method. However, attracting subscribers to your email list takes time and effort. You may think that buying a list would save you time and effort. It’s tempting to shortcut the process of building your own list. But buying an […]

There are many strategies for lead generation with digital marketing: blog content extras, social media advertising, lead magnets, etc. One particular strategy that is extremely powerful to get more leads is social proof. What is social proof? Social proof is a psychological phenomenon where people assume the actions of others in an attempt to reflect […]

Have you heard, the money is in the list? The email list, in this case. Did you know you may be leaving money on the table if you mail the same message to your entire list? Send the most relevant messages to their inboxes, not just any message. This in an efficient and scalable solution […]

Your email list isn’t going to grow without help, that’s the bottom line! A few people might sign up here or there because they like what you have to say, but most need a bit of a push. You must incentivize to get sign-ups.  It’s a way of adding value and motivating the sign-up. Here […]

You’ve attracted new prospects and engaged with them several different ways. Now it’s time to seal the deal and capture the elusive lead. You can accomplish this with lead magnets that give your leads something of value in exchange for their email addresses and other information. Here are a few options for lead magnets to […]

You’ve made enough of an impression on potential leads that they’re aware you exist and have a basic level of trust in your company. Now it’s time to take the next step and engage them. This stage continues building the relationship and moving one step closer to converting a curious person into a lead. Answer […]

Are you on the hunt for the elusive lead? The prospect’s journey from your first interaction to the conversion can take place through many channels and goes through 3 stages: awareness, engagement, and capture. What is the Awareness Stage? Your potential lead has a problem that they want to solve. However, they don’t know much, […]