According to eMarketer, almost 237 million Americans will use email in 2017. This represents a significant portion of the online population.  People read email! Getting your message out isn’t hard, it’s just a matter of presenting it professionally and hitting send. The tough piece is convincing your customers to open your latest message. The bottom […]

Email marketing has the potential to, directly and indirectly, improve your revenue and growth rate. However, you may not be getting the maximum ROI out of your efforts. Use these suggestions to optimize your strategy, find new ways to grow email lists, improve conversions and increase your brand awareness. Improve Your Sign-Up Form Don’t skimp […]

Anyone who’s used email has found themselves in this predicament. How to grab the attention of the email recipient, yet, not be wordy or salesy? If you don’t do well with the subject line, the email will get tossed in the electronic trash bin before it’s even opened! Sometimes you get the feeling that you’re […]

In the past, one tried-and-true marketing method always included email, which was sent to the most people possible, in case some of that huge audience would buy. This strategy isn’t very effective. The overwhelming majority of recipients had no interest and either deleted the email or unsubscribed.  It was a scattershot approach. In effect, shoot […]

If you aren’t making use of video in your efforts to get more leads, you’re missing out on one of the most powerful tools available today. Using video in social media efforts is perfect for capturing the attention of your target audience.  In turn, funneling people into your company’s purchase cycle. A great deal of […]

As pretty much everyone knows, mobile devices have now become the most popular form of Internet access. That dominance is expected to increase in the future. Since it has such an extraordinary impact on all aspects of online activity, it simply makes sense to adjust your lead capture strategies for the growing tide of mobile […]

Many business owners believe that social media marketing is only about brand awareness or updates to let followers know what’s going on with the business. What they don’t realize is that social media has some serious lead generation power. To get started generating leads, think about your opt-in freebie or lead magnet. This is something […]

Training your sales people to go from good to fantastic is challenging. But there’s a large amount of readily available information regarding lead generation that can be helpful in growing new leads. What if I told you that there’s a sales tool that can accomplish all this – and more? It doesn’t require a fancy […]

  Ask any digital marketer about the key to online success, and they’ll tell you “the secret is in the list”.  Getting traffic to your website is the first step in the process, but turning them into customers is the tricky, important part. The key is to capture an email address from visitors and use […]

Time and again, it’s been proven that email lists are effective marketing tools. A targeted list can get people back on your website, share news, and grow your volunteer and donor base. It’s a way to stay in touch, stay top-of-mind, and build trust. If you’re still wondering how you can start building or grow […]