Blogging is one of the best strategies you can use to communicate and interact with your online audience. Content management systems like WordPress make it easy to create a blog. As you use the blog to market your products and services, it’s crucial to include a CTA (call to action) within each post. Without a […]

One of the biggest mistakes you can make as a marketer is assuming that if a lead has clicked on your call-to-action, they are as good as converted. The lead still has to fill out your form, which means they can still change their mind and leave your page. If you find the number of […]

The bottom line to a successful business is customers. You need buyers, lots and lots of buyers to make the business you put so much time, energy and money into, successful.  But how do you get these potential buyers who are so important to your business? The mindset of many business owners is to immediately, […]

Marketing is important to every business. But its importance is more critical to start-ups and small businesses looking to increase sales. How do you get your company’s name out there and generate sales leads? Here’s a great way that utilizes the power of the web, incorporate contests into your marketing plan to spread your company […]

Maintaining a clean email list is often overlooked but important.  After you’ve setup your email marketing with a list of addresses and a smooth unsubscribe and opt-out process, make sure you’re maintaining your email marketing. One of the most important steps to keep your email marketing strong is keeping your email list clean. You don’t […]

Perhaps the most often repeated phrase in online marketing is “content is king”. But it’s true; if your content isn’t worthwhile, your visitors won’t stick around. The quality and originality of the content you present are vital to visitor retention, SEO, social media, branding, and marketing. Let’s look at the benefits of putting your quality […]

What are the goals of your lead generation strategy? The answer to this question is a good place to start, but is that enough? It’s true that no two businesses are alike, and no cookie-cutter marketing solution can be applied to all businesses.However, when it comes to lead generation, there are a few strategies that […]

A marketer’s primary goal is to find and attract leads. But not just any lead. The best kind of lead is a potential customer who’s in your target audience, heavily interested in your product, and could potentially be not just a customer, but a repeat user of your product/service. So how do you capture these? […]

Any company interested in its consumer’s habits is continuously mining for information. You want to know what interests them. You categorize them by demographics. You care about what they buy and why they buy. You want to understand their consumption priorities. And you’re in a perpetual race to discover the perfect method by which you […]

Like a love letter sent to a special someone, you really want your subscribers to open your email. If it gets trashed or just floats to the bottom of their inbox, you haven’t reached them with your message and the value of your brand fades. An increasingly popular way to drive engagement with your email […]