Live video apps were introduced in 2015 but didn’t really come into play until 2016 when Facebook introduced their Live Video feature. Previously Periscope and Meerkat (which has since shut down) captured the market share of live video, but now Facebook is dominating the live video game. Doing a live video can be a bit […]

When you think about the ways to use social media for your business, Instagram may not be the first channel that comes to mind. However, with the new feature offered by this platform called “Stories,” more and more businesses are hopping on the Instagram bandwagon. “Stories” provides you the ability to create a string of […]

Since a picture is worth a thousand words, you can imagine what a video is worth when relating an idea. And because of this, more and more businesses are using videos for marketing. Conversations are often overheard beginning with, “I saw the best video on YouTube…” Businesses are taking full advantage of the medium. Either […]

In our fast-paced digital world, delivering a message quickly and concisely is key to grabbing the attention of your audience and making a lasting impression. In fact, research shows that when people hear information, they remember only 10% of it three days later; if you pair that same information with an image, that number jumps […]