Any company interested in its consumer’s habits is continuously mining for information. You want to know what interests them. You categorize them by demographics. You care about what they buy and why they buy. You want to understand their consumption priorities. And you’re in a perpetual race to discover the perfect method by which you […]

Like a love letter sent to a special someone, you really want your subscribers to open your email. If it gets trashed or just floats to the bottom of their inbox, you haven’t reached them with your message and the value of your brand fades. An increasingly popular way to drive engagement with your email […]

Getting traffic to your site is great, but what do you do when half of the traffic leaves without purchasing or leaving any trace they were there? Here’s where an opt-in offer comes into play. An opt-in offer will grow your email list and continuously generate profits. The tricky part is convincing someone to give […]

Webinars, a cross between offline seminars and the online classrooms, allow people to interact with experts they normally will never meet. In return, marketers get a captive audience, interested in their specific industry topic, that has already self-identified when they signed up for the webinar. This makes webinars one of the best tools in the […]

By now we all know that Google is king, in fact, your Google ranking can make or break your business no matter how good your website is designed. Google has nearly 70% market share on search engine searches!  Due to that face, you want to focus on how to improve your site in Google search […]

So, you have a website, and you’re wondering how to get noticed. The question quickly becomes how to set your site apart from the rest. When it comes to getting traffic online, search traffic is paramount to success. Google is and has long been the top dog of search engines and their rules matter most […]

Your small business may have an excellent website. Yet it might not be enough! A site with great design and well-written descriptions may not get you the clients or followers you need to have a successful business.  Why?  Lead Capture is missing. You need to market your website to get the maximum number of visitors […]

For those relatively new to SEO and online marketing, one of the most important tools for structuring your marketing is the digital marketing funnel.  This six-stage process describes every step on the journey of finding leads, turning them into sales, and retaining them as customers. This process is visualized as a funnel or an inverted […]

By now you’ve heard of blogs.  Perhaps you wonder if a blog is relevant or would be helpful fo your business.  A few common answers to why a blog is helpful for a business includes more traffic to a website, higher sales from greater traffic, and being recognized for expertise from writing regularly on a […]

In this day and age, every business knows the value of a good website. A website with professional graphics, high-quality content, and easy navigation makes a positive impression on potential buyers and will help you score sales. A lesser-known opportunity for a website is engagement, grabbing a person’s attention when they get to your site […]