Early next year, Google will roll out an update to build upon the overall mobile-first use of the Internet by daily web users. Since over half of Google’s searches come from mobile devices, the focus on improving the mobile search is unsurprising. One of the things the upcoming change focuses on is reducing intrusive interstitials […]

Successful inbound marketing is knowing who your customers are, and targeting them carefully so that you get maximum ROI for your digital marketing spending. Sounds great, but once you know who you want to reach, there’s still the small matter of figuring out how. Fortunately for everyone, there are online tools designed for just this purpose, […]

Live video apps were introduced in 2015 but didn’t really come into play until 2016 when Facebook introduced their Live Video feature. Previously Periscope and Meerkat (which has since shut down) captured the market share of live video, but now Facebook is dominating the live video game. Doing a live video can be a bit […]

Waftio is a set of 3 apps (Survey App, Form App, and Sweepstakes App) all designed to engage your customers and enhance your business at the same time. You can deploy each one as a landing page, an embedded object, a widget popup, or a popup box. Out of all 4, landing pages and embedded […]

Let’s be completely honest here: a lot of people have been overusing pop-ups in their marketing efforts, and they can be annoying. However, while all blinking, flashing pop-ups are definitely a no-no for any website, an elegant, well-placed and understated pop-up has been proven to improve list building. Unfortunately, the former has caused a backlash […]

One of the biggest complaints marketers have about social media is that there’s no way to track conversions or ROI. Other than tracking which social network is sending more traffic to your website, there isn’t a way to track organic social media marketing. Enter Facebook Advertising Facebook Advertising has really changed the game when it […]

As a small business owner, you know how important digital marketing is to you and the growth of your company. Digital marketing is the use of tech for promotional purposes. If you want to establish a thriving, recognizable brand, then making use of these techniques is a must. Today, it’s almost impossible to find a […]

If your company has been resisting social media because of the, well, social part, consider giving it another look. Social networks can be a simple, yet effective way for new customers to learn more about your business, and for existing customers to build their loyalty. These networks can be places to engage with users in […]

When you think about the ways to use social media for your business, Instagram may not be the first channel that comes to mind. However, with the new feature offered by this platform called “Stories,” more and more businesses are hopping on the Instagram bandwagon. “Stories” provides you the ability to create a string of […]

People like free stuff.  They do! Whether it’s as simple as movie tickets to the latest blockbuster or as grand as an all-expense paid trip to the Caribbean. It’s for this reason why sweepstakes have always been a go-to method for marketers when it comes to generating buzz. There’s nothing quite like a giveaway to […]