For most retailers, the holiday season is extremely important. In many cases, the uptick in sales may be the difference between success and failure for the entire year.  Is your online marketing ready?  Here are a few key ideas to help you improve this holiday season. Expanding Your eMail List for the Holiday Season Finding […]

What do business owners use surveys for? They’re a great indicator of what your customers think of your business, your product/service, and how well you’re running your operation. It helps you get the pulse from the people that matter most. We’ve got 5 tips to get the most submissions on your survey. Trying to figure […]

To make sales, you need a customer base. A great way to build your customer base is by adding an opt-in form to your website. After all, an email campaign is more effective when your audience has already expressed interest in your business, instead of a group of strangers who don’t have an idea about […]

Facebook is a valuable marketing tool with the vast number of monthly active users well over 1.5 billion.  As well, the time spent by users per day is now averaging 40+ minutes! However, Facebook is changing and what worked before for marketers is not the same as a few months ago! In particular, you should […]

Entrepreneurs are embracing social media to promote their website content and generate sales leads. Nevertheless, welcoming the new doesn’t have to mean saying goodbye to the old items that work. Online advertising in the form of pay-per-click (PPC) ads are still effective provided you know how to use them right. There are a few PPC […]

Surveys have always been a useful tool for the modern marketer. With the explosion of apps, they are now easy and efficient to use online for any business. When you use Waftio for a survey, you’ll get a two-fold benefit. Presenting surveys to your audience show that you value their opinion, and the answers can […]

In the constantly improving field of conversion optimization, exit-intent popups are now a big thing. Exit-intent technology leads to more email subscriptions by engaging a visitor just as they are about to leave your site. The popup is your attempt to reach out and create a relationship – so to speak. The technology is able […]

The first step to attracting your target market with content is knowing what they want. If you can’t give them what they’re looking for, they have no reason to go to your site. But how? Here’s how you can know what your target market is craving: Create buyer personas. Before knowing what your target market […]

Since a picture is worth a thousand words, you can imagine what a video is worth when relating an idea. And because of this, more and more businesses are using videos for marketing. Conversations are often overheard beginning with, “I saw the best video on YouTube…” Businesses are taking full advantage of the medium. Either […]

We all know our website should be more than just an online brochure or showroom for our business. Its main function, as far as the visitor is concerned, is to educate them about your product and/or service. But as business owners, we know the truth. Your website is there to convert visitors into leads and […]