Tag Archives: lead capture page

How to Use Video for Lead Generation

How to Use Video for Lead Generation

Since a picture is worth a thousand words, you can imagine what a video is worth when relating an idea. And because of this, more and more businesses are using videos for marketing. Conversations are often overheard beginning with, “I saw the best video on YouTube…”

Businesses are taking full advantage of the medium. Either they’re creating videos themselves, or using them for opening a dialogue with potential clientele.

Video Lead Generation

The whole point is to lead your viewers from passively watching to actively engaging and ultimately purchasing. Some viewers become leads at the initial contact and some after they’ve viewed the video.

Free Videos

When your potential customers are able to watch a video that solves their problem or challenge, they’re more receptive to giving an email address to receive more info. You’ve given an enjoyable experience and something of value which helps them.

Video Gates

Requiring an email in exchange for the ability to view a resource video is very effective. If you use analytics, you’ll capture a viewing history which allows for more precise marketing. Carefully choose how many fields on your email form. The more fields, the less chance a viewer will fill out the form.

Call To Action

During your video use a pop-up or slider to capture the viewer’s information. In this instance, you’ll want only one field – the email address – as your viewer will want to finish the video.

Where To Place Your Lead Generation Video

Your videos should be placed on several sites like YouTube, Vimeo, Facebook, and Twitter. Once you have attracted a viewer, draw them in and send them to your landing page.

Embedding a video in the middle of a text page is very effective. This method entices a potential consumer using 2 forms of media, bringing in a larger audience. Younger crowds migrate toward videos, and older people prefer a more traditional way to consume information.

How To Share Your Videos

Be creative, and keep your brand and message in mind. For example, a site selling plants would offer tips on when to fertilize and how to fix a sick plant. The key is to capture the audience that will most likely purchase from your website.

Optimization

Text has keywords, use them for video as well. To the search engines, images can be a big hole. Use text descriptions and tags to help the search engines find your content.

Why Use Video for Lead Generation?

Studies have shown the benefit of using video. Businesses using video marketing grow quicker than their counterparts that don’t use video.

End Results

When video marketing is used to capture an audience your potential customers are engaged, and they’ll want more. They’ll move through the sales funnel and onto your landing page. They’ll become the lead you need and move on to purchase from you.  Waftio can be used as the “gate” to capture name and email before giving them access to the video landing page.  Give it a try today!

5 Ways to Use Waftio Lead Capture Features

5 Ways to Use Waftio Lead Capture Features

Your company website is probably the most powerful marketing tool you have. Unfortunately, too many business owners are underutilizing this power by not capturing leads on their site. This crucial mistake means that you’re not expanding your client base by collecting valuable customer data. The good news is that Waftio offers 5 fun and engaging ways to add lead capture features to your website.

1. Quick Contact Form

One of the simplest ways to use the Waftio lead capture feature is by adding a quick contact form to your website. This form should encourage your online visitors to provide you with vital contact information, such as first and last name, their email address and question or comment.

2. Contests

Contests have become extremely popular among online users. Businesses are using this enthusiasm not just to drive traffic to their website, but also as an effective lead generation tool. Every customer, or prospective customer, that enters your contest with hopes of winning the prize, also provides you with valuable contact information. You can use this data later for marketing purposes.
Create a quick “enter to win” sweepstakes contest and use the Waftio features to make it live, allow only 1 entry per email address, and even end the contest automatically at a set time!

3. eBooks

EBooks provide a great way to provide your customers or potential customers with valuable information, and portray your company as an industry leader. More importantly, eBooks are a great marketing tool for growing leads. As customers sign up to receive your eBook, gather their contact information for future use and email nurture marketing.

Waftio is integrated with Mailchimp, AWeber, and Infusionsoft for easy integration of emails captured into lists in those systems.

4. Webinar Sign-ups

Do you have something you want to teach your customers? Consider hosting a webinar.

This will give you a chance to engage directly with your clients and to promote your business. When hosting a webinar, be sure to use a registration form to collect names and emails. Not only will this allow you to send out email reminders about the webinar, but future emails, as well.

Waftio has direct integration with GotoWebinar, the leading webinar software tool.

5. Event Registration

Need a quick way to capture event registrations across your website?

Whether you are planning a special online event or an in-store special event, be sure to provide an online registration option. This will allow you to track the number of guests that plan to attend your event and gather vital customer information. Use this information to send out event reminders, event follow-up material, and future marketing emails.

With Waftio, these lead capture features can be added to your current website in a variety of ways, such as installing it as a widget pop-up or pop-up box, embedding it on your web page, or adding it directly on your landing page. Waftio’s features can be integrated with MailChimp, InfusionSoft, Aweber, and GoToWebinar. Start using your website to its fullest potential today, with the help of Waftio’s effective and engaging lead capture features.