Tag Archives: lead generation tips

10 Tips To Boost Lead Conversion on your Website

10 Tips To Boost Lead Conversion on your Website It takes a quality website to boost your leads and sales. Implementing new strategies can be a real can of worms. Statistics indicate that 63% of companies experience problems in generating and converting leads. It ranks as the top problem along with having enough capital. Just like every cloud has a silver lining, there are many options available to bail you out. Relax and read on as I illustrate the best tips on boosting your lead conversion on your website:

1. Call-To-Action

Your call to action should be your priority on your site. A compelling call-to-action that increases lead conversion is targeting its users. Get to know your users like the back of your palm to be able to tailor a perfect and effective call-to-action.

2. Attractive Incentives

Create an incentive for every visitor that signs up on your website. A pop-up that opens when your visitors are moving their cursor to close your site will not annoy them and get additional subscribers. The incentive should answer a visitor’s questions or solve their pain like:

  • Education about particular products or services
  • Discounted products
  • New products
  • Free gifts

3. Use The Experts In The Industry

Positives reviews from the experts in your industry can work wonders if not miracles to skyrocket sales. Your brand not only gains credibility but also earns trust. People buy and give their personal information to businesses they trust. Get the experts to provide a positive review on your website’s blog or landing page.

4. Quality And Relevant Images

It’s no joke when they say a picture speaks louder than words. Place a clear and relevant image next to your magnetic text. The image will grab the visitor’s attention and draw their attention to the text.

5. Link A Call-To-Action On Your Landing Page

Forgetting to link your call-to-call to your landing page is a grave mistake. Always direct prospective clients to your products and services on your website. Call-to-actions increase your lead conversion because you’re clearly asking visitors to take an action. The ball is in your court, keep your fingers busy!

6. Straight Forward

Be creative but avoid overdoing it to a point where the user gets confused on opening your site. Your message should be simple and understandable. The site should be easy to navigate.

7. Give A Reason to Choosing You Over The Others

Explain why your products are best. Be unique and add value to your products. Customers have trust and are loyal to brands that keep on improving their products according to the customer’s needs.

8. Collect Leads

Create a lead generation form and direct your users to fill their information. The form can be a pop-up or on the sidebar of the website. Come up with a well-tailored message that entices the leads to buy.

9. Social Platform

Use social platforms like Twitter, Facebook, LinkedIn, Instagram, or YouTube to promote your brand and redirect clients to your landing page.

10. Impeccable Customer Service

Respond to inquiries and messages on time. Embrace live chats and extended phone services.

Get ready to see your lead conversion grow as your bank account swells. You can now smile into the bank. Got all that in place?  Or do you need help?  If you need help our parent company Digital Hill can help!

Overlooked Ways to Generate Leads Online

Overlooked Ways to Generate Leads Online Lead generation is an art that requires careful planning and a creative approach. After exhausting all the obvious channels, you’ll inevitably feel like you’ve hit a roadblock. Once you find yourself at this crossroads, change your tactics and try out these alternative methods instead:

Focus on other social media platforms

Expand your reach beyond out of Facebook, Instagram, and LinkedIn. Other places like Quora and Reddit are good to explore. Both platforms are social, but less personal and therefore, more targeted. They also cater to different interests, some even niche. Best of all, they have a large enough user base to make them worth a marketer’s time.

Design a free email course

People like valuable information as well as free stuff. Combine these two things in one package like a complimentary email course, and they’ll find it hard to resist. Whatever topic you choose to discuss, make sure you delve into it deep enough to make people feel like they’re part of a virtual class. If they find the experience useful, they’ll think, ‘If I already get this for free, I wonder what more I can get if I buy their products or services?’

Support a cause

Kill two birds with one stone – fulfill your civic responsibility and get leads at the same time. People are likelier to support a business with values that align with theirs, so choose a cause that’s not only close to your heart but also relevant to your brand. Sponsor a project with your charity, or donate part of your proceeds.

Start a podcast

Not everyone likes to watch or read content. Some people prefer to listen to content while running on the treadmill or typing emails at their desks. So aside from the usual articles, infographics, and videos, consider starting a podcast by uploading pre-recorded audio files or streaming a live online show. It’s a great way to appeal to people.

Create a quiz

There’s something about a quiz that draws people in. Maybe it appeals to vanity which is all part of human nature. Or maybe it piques curiosity, which is also part of human nature. Whatever the reason is, people can’t resist a quiz. It doesn’t have to be a full-blown – even a simple quiz that reveals an aspect will do.

These are just some of the alternative ways to generate leads online. You can surely come up with more on your own as long as you think outside the box. Get wacky, get crazy! Who says lead generation has to be boring?

Tips for Lead Generation Campaigns

Tips for Lead Generation Campaigns
An effective lead generation campaign is made up of multiple elements working together. Here’s a list of these different ingredients along with ways to maximize them:

  • Tools

There are tools you can use to manage and store your leads. These tools will help you get to know your target market beyond names and email addresses. You’ll get access to crucial information, like what visitors do before completing a lead conversion form, and what they do after completing the form. You’ll know how they navigate the site, where they spend time, and what clicks they link. The best thing, some of these tools are free.

HubSpot Marketing Free lets you add contact forms and pop-ups to capture your lead’s information. If you already have forms, submissions will be automatically captured. Once a form is submitted, additional information associated with your lead’s email address will be gathered. You’ll see your lead’s public social profiles, giving you more insight on the kind of consumer they are.

Another free tool, HotJar, tracks visitor behavior through heat maps. These record movement on your website. You’ll see taps and clicks as they happened on your site. It identifies those parts of your site that are usable and intuitive, and the parts that aren’t. This can help you redesign your website to make it more user-friendly, especially for mobile screens.

  • Incentives

Creating engaging offers for every stage of the marketing funnel will help generate more leads. All conversions start out at the awareness level. They move down the funnel to the last level (which is advocacy) simply because they liked what they see at every stage and want to see more. So don’t ignore someone who’s looking around, in favor of someone who’s thinking of making a purchase. Treat both of them well.

The person who’s more interested in reading a brochure than signing up for a free trial may be persuaded to convert, but only if you nurture them from the start of the buyer’s journey.

Offers don’t have to be monetary in value at the early stage where people are looking for information. They’re not even thinking of buying anything yet, so deals like discounts won’t matter much. What’s important is relevant content, so offer e-books, whitepapers, checklists, or other resources they may find interesting.

  • Social media platforms

Many online marketers use social media to raise brand awareness. It’s not a surprise because it is effective. But it’s also effective for lead generation. Instead of posting links to articles, infographics, videos, and website content, you can post links to your landing pages with deals’. You can also post links to your best performing posts (a.k.a. those that generate the highest number of leads).

Use the unique features of your chosen platform. For example, Facebook lets you add a CTA button on your Facebook Page. With one click, it directs people straight to your website.

Twitter has Lead Gen Cards which generates leads within a tweet. When a user clicks on the CTA, that user’s name and email address will be sent to your form – all without them having to leave Twitter.

A lead generation campaign can go so many ways, but if you follow these tips, your own campaigns will blossom.