Tag Archives: lead generation with video

Using Video as a Tool in Your Lead Generation Strategy

Using Video as a Tool in Your Lead Generation Strategy Today, savvy marketers are using videos to generate more leads. This is because video is a rich medium. It allows you to convey images and words, as well as emotion. Video marketing is becoming the in-thing, both in small and large companies. Therefore, you will want to use video as a tool in your lead generation strategy. The primary goal is to ensure the company has met the consumer’s demand.

Videos draw a huge crowd and can help you bump in massive organic search traffic. According to HubSpot Research, approximately 54% of consumers want to watch videos from brands. Another report indicates that 73% of consumers across the globe prefer seeing entertaining videos on social media.

What does that imply? If you want to use video to generate leads, then you should make it entertaining and informative.

Although marketing videos are usually short, approximately 3 – 3.5 minutes, you can make your long video engaging, entertaining, and educational for more lead generation. This is how you do it;

Create a Gated Content Community

Video communities can help you offer exclusive content to the dedicated audience that engages with your brand consistently. For instance, you can create a series of videos based on your area of expertise, or a certificate program that will help users make the most out of your products and services.

Users can sign up to receive notifications and access to your videos. Your target audience will then get directed to a gated landing page or microsite where your videos are hosted for exclusive members of the gated content community. This will help you see the number of leads on your website.

Add CTAs

This is the last but most essential part of your lead generation video. The CTA (call to action) will prompt your viewers to decide to like, purchase, follow, subscribe, or commit to your brand.

Both verbal and visual CTAs have a significant impact and will lead viewers to your website with a possibility of increasing conversation rate by 80%. The CTA can also help to provide more information, when the user is directed to a form resulting in a viable lead.

Some companies are already ahead in implementing great CTA options. For example, YouTube adapted in-video CTA with annotations to allow users to click to watch another video or to subscribe.

You can also use voice-over to encourage an action. Include a URL, button, or annotation below your video. Ensure the CTA is bold, provides value, and be sure to stick to one CTA per video.

Have High-Value Content

Approximately 75% of Fortune 500 executives are said to view online video content recurrently, where about 50% of them visit the website after watching the video.

It’s one thing to create a video and another thing to make the most out of it. To reach your audience, you need to focus on content and its presentation. You also need to understand where the video belongs.

With testimonial and social posts, you need to focus the message on deep funnel options like sales calls and live demos. Make sure once your audience watches your video, it leaves them with a clear takeaway.

Add a Lead Generation Form

You can add a form in your video, called turnstile. The form helps in gathering information and helps you qualify for your leads. This is because people who fill in turnstile are the ones who are interested in your video content and your brand.

Final Note

Using video as a tool in your lead generation strategy is one of the best approaches. It’s cost-effective and easy to create. By using the tips outlined above, you’ll maximize the value of your video. Pretty soon, the dollars will start rolling in along with those views.

The Value of Video in Social Media to Drive Traffic to Website Lead Capture

The Value of Video in Social Media to Drive Traffic to Website Lead Capture
If you aren’t making use of video in your efforts to get more leads, you’re missing out on one of the most powerful tools available today. Using video in social media efforts is perfect for capturing the attention of your target audience.  In turn, funneling people into your company’s purchase cycle.

A great deal of research has made it clear that video is one of the most popular forms of content for capturing and maintaining user interest. Here are several ways you can make effective use of video to enhance your lead generation.

Landing pages

The ultimate purpose of a landing page is to convert a potential customer into an actual customer. Before you can even get anyone to the ‘potential’ stage, it’s necessary to get their attention. Consider these points about your landing page video:

  • Video is 12 times more likely to be viewed than text content is to be read.  The most effective way to use video on a landing page is in conjunction with a call to action (CTA), which you can strategically place near the end of the video.
  • The whole point of your CTA should be to engage the user in some action, such as downloading a guide or an e-book – anything that increases their commitment to your brand.
  • Don’t want to place the CTA directly in the video? Redirect viewers to another portion of the landing page or to a contact form. Place your request info and that will provide you with a lead.

High-value content

High-value content videos are educational or instructive in nature, like webinars which provide significant benefit to viewers. These videos have a powerful appeal, so it’s both convenient and worthwhile to include your lead capture mechanism in the video, as part of the presentation.

  • By having users fill out a contact or subscription form before viewing the presentation, you’ll capture the lead on the front side. The only drawback to this strategy is that viewers will need to be convinced of its value before they become interested in viewing.
  • Content on your website, or social media, can be used to alert users to the video. This effectiveness makes webinars one of the best methods for acquiring leads on the Internet, and it’s a strategy you should be using.

Demo videos

Some of the most popular kinds of videos are demo videos and product description videos. If used properly, these can generate an enormous amount of information about your target audience. You can use this data later for lead generation.

  • It’s not a good idea to make any lead capture attempt in the video itself. This is likely to put off viewers.
  • Videos can be used interactively to learn all about potential customers. (e.g.: types of technology they use, vendors they work with, and pain points.)
  • You can also include survey questions. These help to flesh out potential customer profiles so that follow-up contacts can be more focused and personalized.

The Bottom Line

Video is one of the most attention-getting and persuasive forms of media you can use for lead generation. Make sure to include it in your strategic marketing initiatives.

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