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Using Video as a Tool in Your Lead Generation Strategy

Using Video as a Tool in Your Lead Generation Strategy Today, savvy marketers are using videos to generate more leads. This is because video is a rich medium. It allows you to convey images and words, as well as emotion. Video marketing is becoming the in-thing, both in small and large companies. Therefore, you will want to use video as a tool in your lead generation strategy. The primary goal is to ensure the company has met the consumer’s demand.

Videos draw a huge crowd and can help you bump in massive organic search traffic. According to HubSpot Research, approximately 54% of consumers want to watch videos from brands. Another report indicates that 73% of consumers across the globe prefer seeing entertaining videos on social media.

What does that imply? If you want to use video to generate leads, then you should make it entertaining and informative.

Although marketing videos are usually short, approximately 3 – 3.5 minutes, you can make your long video engaging, entertaining, and educational for more lead generation. This is how you do it;

Create a Gated Content Community

Video communities can help you offer exclusive content to the dedicated audience that engages with your brand consistently. For instance, you can create a series of videos based on your area of expertise, or a certificate program that will help users make the most out of your products and services.

Users can sign up to receive notifications and access to your videos. Your target audience will then get directed to a gated landing page or microsite where your videos are hosted for exclusive members of the gated content community. This will help you see the number of leads on your website.

Add CTAs

This is the last but most essential part of your lead generation video. The CTA (call to action) will prompt your viewers to decide to like, purchase, follow, subscribe, or commit to your brand.

Both verbal and visual CTAs have a significant impact and will lead viewers to your website with a possibility of increasing conversation rate by 80%. The CTA can also help to provide more information, when the user is directed to a form resulting in a viable lead.

Some companies are already ahead in implementing great CTA options. For example, YouTube adapted in-video CTA with annotations to allow users to click to watch another video or to subscribe.

You can also use voice-over to encourage an action. Include a URL, button, or annotation below your video. Ensure the CTA is bold, provides value, and be sure to stick to one CTA per video.

Have High-Value Content

Approximately 75% of Fortune 500 executives are said to view online video content recurrently, where about 50% of them visit the website after watching the video.

It’s one thing to create a video and another thing to make the most out of it. To reach your audience, you need to focus on content and its presentation. You also need to understand where the video belongs.

With testimonial and social posts, you need to focus the message on deep funnel options like sales calls and live demos. Make sure once your audience watches your video, it leaves them with a clear takeaway.

Add a Lead Generation Form

You can add a form in your video, called turnstile. The form helps in gathering information and helps you qualify for your leads. This is because people who fill in turnstile are the ones who are interested in your video content and your brand.

Final Note

Using video as a tool in your lead generation strategy is one of the best approaches. It’s cost-effective and easy to create. By using the tips outlined above, you’ll maximize the value of your video. Pretty soon, the dollars will start rolling in along with those views.

How to Use Video for Lead Generation

How to Use Video for Lead Generation

Since a picture is worth a thousand words, you can imagine what a video is worth when relating an idea. And because of this, more and more businesses are using videos for marketing. Conversations are often overheard beginning with, “I saw the best video on YouTube…”

Businesses are taking full advantage of the medium. Either they’re creating videos themselves, or using them for opening a dialogue with potential clientele.

Video Lead Generation

The whole point is to lead your viewers from passively watching to actively engaging and ultimately purchasing. Some viewers become leads at the initial contact and some after they’ve viewed the video.

Free Videos

When your potential customers are able to watch a video that solves their problem or challenge, they’re more receptive to giving an email address to receive more info. You’ve given an enjoyable experience and something of value which helps them.

Video Gates

Requiring an email in exchange for the ability to view a resource video is very effective. If you use analytics, you’ll capture a viewing history which allows for more precise marketing. Carefully choose how many fields on your email form. The more fields, the less chance a viewer will fill out the form.

Call To Action

During your video use a pop-up or slider to capture the viewer’s information. In this instance, you’ll want only one field – the email address – as your viewer will want to finish the video.

Where To Place Your Lead Generation Video

Your videos should be placed on several sites like YouTube, Vimeo, Facebook, and Twitter. Once you have attracted a viewer, draw them in and send them to your landing page.

Embedding a video in the middle of a text page is very effective. This method entices a potential consumer using 2 forms of media, bringing in a larger audience. Younger crowds migrate toward videos, and older people prefer a more traditional way to consume information.

How To Share Your Videos

Be creative, and keep your brand and message in mind. For example, a site selling plants would offer tips on when to fertilize and how to fix a sick plant. The key is to capture the audience that will most likely purchase from your website.

Optimization

Text has keywords, use them for video as well. To the search engines, images can be a big hole. Use text descriptions and tags to help the search engines find your content.

Why Use Video for Lead Generation?

Studies have shown the benefit of using video. Businesses using video marketing grow quicker than their counterparts that don’t use video.

End Results

When video marketing is used to capture an audience your potential customers are engaged, and they’ll want more. They’ll move through the sales funnel and onto your landing page. They’ll become the lead you need and move on to purchase from you.  Waftio can be used as the “gate” to capture name and email before giving them access to the video landing page.  Give it a try today!