welcome email for new subscriber Archives - Waftio

The Welcome

Get your relationship off to the right start by giving them a valuable welcome email. Your welcome email should introduce to your brand, show your personality and some of your most useful content. Promotion codes and a list of your most popular resources offer an excellent way to get started. Let the subscriber know how often they should expect your emails, and do your best to stick to that schedule.

Long-Term Nurturing

While your email list is an important source for customer conversions, your emails shouldn’t be filled with pushing sales tactics. Buyers need to trust your brand before they decide what they want to buy from you.

Stick to your email schedule and fill your newsletter with interesting content. Buyer’s guides give subscribers the opportunity to educate themselves about your product and industry. Mix in promotional messages, so you’re top of mind when it’s time to purchase.

Behavior-based Messages

Another use for your email list is sending messages based on the subscriber’s actions. If they add something to their cart and leave the site, an abandoned cart email reminds them and may entice them to finish the checkout process. An order confirmation email is another example of a triggered message.

These messages arrive immediately after the subscriber acts, or shortly after. You reach them in critical decision-making periods and may be able to persuade them to make a purchase and overcome their sales objections.

Personalize the Experience

Email personalization comes in a few forms. At the very least, using the subscriber’s name or another unique identifier is a must. Most email marketing tools make adding this information easy and straightforward.

Segmentation is another excellent way to offer relevant, customized emails. Demographic information, interests, previous purchases and consumed content are a few options for separating subscribers into groups.

Your email marketing list is an extremely important asset for your brand. Implement these suggestions to maximize your email marketing value and boost your cash flow.

Mike Gingerich

Author: Mike Gingerich, President of web firm Digital Hill, Co-Founder of TabSite .
Digital and Social Media Marketer, Speaker, and Business Consultant. Part geek, part marketer, total digital junkie! Seeking to add value, make the complex simple, and leave a positive impact.

Follow me on twitter: @mike_gingerich.

www.mikegingerich.com

You only have one chance to make a first impression, especially with a new email subscriber. After all, think about what they’re looking at in their inboxes every day. Sales messages from practically every company they do business with, newsletters from websites they may have signed up with years ago, and spam. If you don’t do a good job with your welcome email, then you’re going to end up in the ignored pile pretty quickly.

Move Away From the Template Response

Most email list services have a default welcome message they automatically send to new subscribers. It’s generic and unappealing. You’re telling subscribers you won’t even put forth the effort to change a default email, so they won’t have much faith you have anything worth reading.

Customize your welcome email with your branding, personality, and elements that make it different from the default template.

Tell Subscribers What to Expect

Repeat what subscribers can expect from your emails. After all, they may not remember why they wanted to be on your list, to begin with. Go over the topics you’ll cover, the types of emails you’ll send, and how often you’ll send to them.

Reward Them For Their Subscription

Do you have an incentive associated with your email list? For example, an ebook download or a coupon code in exchange for their email address. Make sure you include the coupon code, the file attachment or a link to their special subscriber content.

You may have them going to a landing page with the incentive immediately after filling out the subscription form. But you never know if they closed the page too soon, or somehow missed the incentive.

When you send it in the welcome message, they have it handy and don’t get frustrated over not getting what they were promised. Plus, it’s all automated, so you don’t need to worry about sending it out manually.

Get Them Started

Once you go over what they can expect out of the list, tell them the next step. Introduce them to the rest of your site content by suggesting resources they should check out. Lead them through your site with Getting Started articles and guides, and mention a few of your most read posts as well.

Putting together an amazing welcome email isn’t difficult. You just need to think beyond a basic, templated message and leverage your brand and content.